Values and Rules

RucheSet is for the responsible creator who needs the support of an engaged community. RucheSet is an online crowdfunding platform with a focused audience of sustainable fashion enthusiasts. Unlike other crowdfunding sites, RucheSet is only for fashion and textile designers governed by ethical and environmentally responsible values.

The criteria to join our creator community is simple; To get your project featured on the site and start raising money you must adhere to one or more of the following:

Responsible production: Environmentally responsible Manufacturing, and/or integrates fair trade principles and respect for human labour.
Recycled: Majority recycled fibres/fabric, either natural or synthetic (i.e cotton, wool, linen, polyester, polyamide or silk).
Zero Waste: Designed and manufactured using zero textile waste.
Eco-friendly finishing: Dyes and treatments (regarding laundering, the absence of heavy metals, water conservation, pollution-reduction). i.e Natural Dyes, enzyme finishing.
Organic: Majority of certified-organic natural fibres (cotton, wool, silk, linen).

Your brand or idea must be classified as one or more of the following Product Categories:

  • Apparel
  • Underwear
  • Handbags
  • Accessories
  • Shoes

Our values are constantly being shaped by your feedback, please email us at to teach us yours!

Before starting your project please read our full Terms and Conditions.


Sharing is caring: Projects must create something to share. The foundation of the platform is to foster the relationship you have with your community.  So think about what you want to share with the world and start your project.

Honesty is the best policy: Projects must be honest and clearly presented. Projects cannot mislead people or misrepresent facts. As a project creator only promise what you can deliver. All projects have an element of risk, especially complex projects with challenging or new manufacturing processes. In these high-risk cases, we will require additional photographic proof for your manufacturing.

Projects can’t fundraise for charity. You can still create a project if you are a nonprofit but projects can’t promise to raise funds to donate to a charity or cause. Funds raised on the RucheSet platform must go towards facilitating the project outlined by the creator on their project page.

Projects can’t offer equity. Investment is not permitted on RucheSet. Projects can’t offer incentives like equity, revenue sharing, or investment opportunities.

Projects can’t involve prohibited items. We do not allow any of these things.

These rules don’t cover every possible use of RucheSet but it will help guide you on using the platform.

Before starting your project read through the creator tips here.


Ready to create your project?  Yes I'm Ready!


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