High-end fashion and sportswear brands are taking a growing interest in recycled and alternative fabrics made from unusual materials like mushrooms, oranges and even proteins inspired by spider-web DNA — but not just out of concern for the environment. They are recognizing that these cool materials of tomorrow could be something people want to buy today.

Innovation and beyond

Over the next 12 months, brands are expected to announce partnerships with businesses that have figured out ways to make leather without cows, silk without worms, fur without animals and fabrics from recycled waste. Already this year, Salvatore Ferragamo has been selling scarves made of orange fibers while Stella McCartney produced two outfits made with the spider-inspired silk.

What we think?

It’s about time the creativity and innovation in fashion are channeled into the foundation of the garment, the textiles. Especially considering the potential to reduce the significant impact on the environment if the industry can shift towards environmentally responsible textiles.

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