Let’s re-imagine what is possible in the fashion and textile industry. Together we can build a better future.

Not sure where to start? Advice, mentoring or strategy for your fashion brand is the best way to bring an idea into action.

We consult to established and emerging designer brands in the Advanced Contemporary – Luxury space to implement brand-led strategies and drive growth.

The name RucheSet is inspired by the Ruche of a garment when the fabric is gathered together for a beautiful effect.



The fashion industry is no longer just about art and commerce it is also about responsibility. We must strategically strike the right balance in the product, marketing and retail to ensure customer loyalty and brand longevity. The fashion industry should inspire, drive innovation and bring new and better choices to consumers. Sustainability and responsible use of resources will ensure a sustainable business.


We offer consulting and strategy for Product Merchandising, E-commerce, Retail, Digital, and Branding. Our approach starts with a holistic view and discovery to see where the most value can be added. Backed by industry experience, global networks, research, and analysis. With specialist expertise in building global fashion brands and omnichannel retail businesses.  Make empowered decisions to drive growth with our market research and trend forecasting. We offer tailored hands-on engagement and a collaborative approach to ensure the most suitable solution for your business needs.

You may be just beginning your journey or an established brand  Contact us now to get started. 



Claire Chan

Claire Chan Ruche Set

I’ve been fortunate enough to work alongside our industries brightest minds and biggest hearts across the globe. The unlimited creativity and innovation in the face of limitations are part of what inspired RucheSet. I believe we can solve some of our times’ greatest challenges by channeling that creativity into new solutions and efficiency. At my core, I love product and I’ve worked across categories, departments and borders to bring the very best to market. My formative years were spent at Burberry, London under the helm of Angela Ahrendts. Working alongside some of the most brilliant people to bring luxury to digital. Following that, I moved to New York, DKNY for the LVMH backed re-brand, supercharged by a legendary design team. Now, in Sydney, I have built RucheSet as unique multi-service consulting platform to reach a broader audience and bring people together. My experiences would be nothing without the colleagues and mentors many of whom became friends and family. The most significant thing I have learnt to date is that in order to achieve great things we need to do it together.


Connect with me on Linkedin


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